It’s September! Finally, a break from the heat! As the leaves change colors and the air grows crisp, we’re embracing the cozy ambiance of fall in this month's media musings. Join us as we discuss the writers strike, review some considerations for paid advertising, and look at the difference between visual and audio advertising. Let’s fall into autumn, light those fall simmer pots and jump into it.
Creative Considerations for Paid Social Media Advertising
Creative is such an important piece of the puzzle in paid social media. While as a media buying and planning agency, creative isn’t our bread and butter, we still have some advice to share regarding paid social media best practices to get the most out of your campaigns.
Oftentimes we’re asked by our clients, “Hey, Ward Group, what’s better – video or audio advertising?” Both of these mediums offer great value for advertisers, but should either one take precedent over the other? Check out our answer in the article…
Lights….Camera…..Inaction? The Ongoing Writers Strike’s Impact on Media & Advertising
The ongoing writers strike has caused the entertainment industry to come to a grinding halt. How does this affect our little corner of the media world? Find out now…
Get the confetti ready because our very own Chelsea Enright is marking her fabulous 14th Wardiversary!!
Chelsea began her journey as an administrative assistant, managing our front desk – a nostalgic nod to the days when we had one! Soon after, she got roped into working with the Texas Lottery account, helping the print department audit all the lottery public notice ads. Recalling those days, Chelsea chuckled, “There were SO MANY!”
She then started learning more about print and placing newspaper and magazine ads for clients before radio and eventually adding TV buying to her skillset. Over the course of her journey with us, she has continued to help with accounting, managerial, admin, and HR duties. She’s an invaluable member of our team.
Please help us in celebrating 14 amazing years with Chelsea, and many more to come!
