Embracing
Diversity with Multicultural Media
Multicultural advertising is about focusing on the audience rather than the media channel. Our goal is to organize multicultural media buying campaigns that effectively deliver your message to the right segments of the population. We dedicate time to deeply understanding the audiences we target, learning about their culture, language, interests and preferred channels for information and entertainment. This approach allows us to meet them where they are in meaningful and culturally relevant ways.
For nearly forty years, The Ward Group has been successfully connecting brands with diverse audience targets through multicultural ads.
Our Approach to Multicultural Advertising
Our leadership in multicultural media solutions spans decades, focusing on reaching specific audience segments — whether African-American, Hispanic/Latino, Asian or other ethnic groups — in ways that align with their unique needs and preferences. Within these cultural segments, distinct subgroups exist based on generation, level of assimilation, language dependence and many other characteristics. We tailor our multicultural marketing campaigns to connect with these audiences effectively, using media channels that resonate with them on a cultural level.
The Ward Group’s deep understanding of how different ethnic groups consume and connect with media ensures your multicultural ads reach the intended audience in a relatable way.
A History of Success in Multicultural Media Buying
Our track record for multicultural media campaigns speaks for itself.
We elevate the standard of multicultural media buying through:
Analysis of reach among ethnic targets through general market advertising efforts
Determining language dependence to inform creative needs and platform selections
Influencer partnerships for cultural connection and authenticity
Geotargeting to intercept target consumers as they go about their daily lives
Genre, program and platform selections based on unique audience preferences
“Their experience, dedication, quick response, and flexibility are what makes The Ward Group stand out among the other media partners I’ve worked with in the past."
VP of Marketing | Pollo Campero
Ready to elevate your next multicultural advertising campaign? Contact The Ward Group today, and let's create innovative and effective multicultural marketing campaigns that keep your customers coming back for more.
