Driving Automotive Brands to Unprecedented Growth
In the competitive automotive industry, The Ward Group accelerates client success with tailored automotive media buying strategies that resonate with car buyers. Our expertise combines deep industry knowledge with innovative advertising solutions, steering car dealers toward increased sales and brand loyalty.
With nearly four decades of experience, we stand out among automotive advertising agencies. We've been driving results that fuel growth and build lasting relationships between auto brands and their customers.
Our Approach to Automotive Advertising
For car dealers and auto brands, our approach is all about precision and timing. We understand the automotive sales cycle and craft campaigns that align with consumer buying patterns. Whether it’s high-impact linear TV, targeted digital automotive ads, engaging radio spots, or any other channels available, we develop the right mix to ensure our clients' messages reach potential buyers at the right moments along their path to purchase.
Our automotive media buying strategies are designed to showcase new models, promote special deals, and highlight unique dealership offerings, driving both online and showroom traffic.
A History of Success in Automotive Advertising
Our track record for Automotive clients speaks for itself.
Our automotive advertising services are engineered for maximum impact.
They include:
Localized TV and radio ads for community engagement and brand awareness
Digital display and video ads to showcase vehicle features and dealer promotions
Search engine marketing to capture high-intent buyers
Social media campaigns for brand building and direct engagement with consumers
Event-driven marketing to promote sales events and new model launches
“The Ward Group has been an invaluable marketing partner to the Park Place Dealership group for over ten years. Year after year, they provide us with creative and cost-effective media plans that generate the maximum exposure for our limited budget. The long-term success Park Place has enjoyed here in the DFW market is due in large part to the effectiveness of our media plans through the good years and the lean ones.”
Marketing Director | Park Place Dealerships
Are you ready to shift your dealership's advertising into high gear? Contact The Ward Group today, and let's start the journey toward creating high-performance automotive digital advertising campaigns that drive results.
