Happy August! We’re in the dog days of summer, and quite like the thermometer, we’re feeling the heat with this month’s media musings. Join us as we discuss the benefits of hiring an ad agency, make a case for the inclusion of print advertising in your media mix, and explore the rise and evolution of AI in the marketing landscape. Staying hydrated this time of year is crucial, so grab a beverage, and let’s dive in.
Unlock the Full Potential of Your Business with a Media Buying & Planning Agency
Choosing to work with an advertising agency and choosing which agency to work with are two of the most important decisions a business owner can make to take their marketing efforts to the next level. There are countless benefits of hiring an ad agency, including saved time, access to expertise, measurable results, and more. See more on why you should consider hiring an agency.
Rumors of print’s death have been greatly exaggerated. It might be hip to think print is no longer a viable medium in the age of digital, but on the contrary, it can still be a powerful and impactful channel for many advertisers. Let’s talk about some of the unique benefits of print advertising.
The Power of AI in Marketing: Enhancing Workflows and Driving Results
Artificial intelligence (AI) is all the rage in 2023. Is AI going to replace all the jobs of humans, leading to the ultimate robot takeover? We sure hope not. While it remains to be seen what the full capabilities and implications of AI will look like in the future, what we do know is that AI is poised to change the media landscape as we know it, and there are already ways marketers are applying the technology into their everyday work lives.
August is the month where people begin to wind summer down and students head back to school, but here at The Ward Group, we have an amazing reason to celebrate – our very own president, Rob Enright, started his journey with The Ward Group 30 years ago this month!
Here’s some of the feedback from Rob when asked to reflect on this Wardiversary and the past 30 years at Ward. “It's very hard to believe that 30 years have gone by since I started as an intern at the agency. Back then, I never thought the next 30 years would play out the way they have. I assumed I'd head off for the big agency world, but God had other plans, and it's been a wonderful ride. I'm so blessed to have had the opportunity to take on so many different roles in the agency and work with so many great clients, team members, vendors, and agency partners along the way. Many thanks to all those who've played a part in the journey. Here's to all that lies ahead!”
We, at The Ward Group, are immensely grateful to Rob for his unwavering commitment and passion for our mission. His dedication is the cornerstone of our success, and without it, our agency wouldn't be the powerhouse it is today. We deeply value Rob's leadership and his keen understanding of the agency and its clientele. His legacy serves as an inspiration to us all, and we eagerly anticipate many more years of growth and success under his guidance.
