October 2024

Power up your media tactics for a strong Q4

VIEW THIS EMAIL IN BROWSER October 2024 With October upon us, it's the perfect time to sharpen your marketing strategy for the last few months of 2024. In this edition, we're offering tips on how to coordinate paid search and social campaigns for greater impact, sharing insights on keyword optimization for maximizing results with Google Ads, and exploring why longevity and experience matter in media buying. Take a moment to dive into these articles and power up your approach for the final quarter of the year! inSight Coordinating Paid Search and Paid Social: A Strategic Imperative Are you running just Paid Search or Paid Social campaigns? You might be missing out on big results. Learn how combining both can boost brand recognition, optimize costs, and create a seamless customer journey. Paid Search and Paid Social are a great one-two punch that can have an impact and produce results. Find out how these strategies can work together to take your digital marketing campaigns to the next level. Read More inField Google Ads and Keyword Matching: Maximizing Your Ad Spend Struggling with wasted ad spend on Google Search Ads? Learn how to refine your targeting and improve ROI with effective keyword strategies and continuous optimization. Ensure your ads reach the right audience and maximize your ad spend. Read on to find out how! Read More inTune The Power of Longevity: Why Experience Matters in Media Buying Choosing the right media buying agency is crucial to the success of your campaigns. Learn how partnering with a well-established agency, backed by decades of experience, can provide you with a strategic advantage. Get tailored strategies, valuable market insights, and trusted relationships that drive impactful results. Discover how expertise and adaptability can elevate your media buying and make every dollar count. Read More inHouse Honoring our 2024 Circle of Excellence Award Winner Celebrating excellence in media partnerships is a cornerstone of our philosophy at The Ward Group. This year, we are thrilled to honor Cathy Norman from NBC 5/Telemundo 39 as the recipient of our Circle of Excellence award. Established in 1996, this accolade recognizes vendors who consistently exceed expectations in their collaboration with us and our clients. Cathy's dedication and outstanding service were celebrated at a special luncheon with her supervisor, Amanda Dunlap. Rob Enright, president of The Ward Group, expressed our collective appreciation: “We greatly value our vendor partners, and this award is a small token of our appreciation for the service they provide. Cathy certainly deserves to be among this esteemed group, and we are grateful to have her calling on us. Her recognition underscores the vital role that strong vendor relationships play in successful media buying and planning. Congratulations, Cathy! Get inTouch “Success is not final; failure is not fatal: It is the courage to continue that counts.” ~ Winston Churchill