November 2024

Nov 20

📉 Moving Beyond Vanity Metrics, 🛍 Boosting Shopping ROAS, and 📻 Modernizing Radio Measurement

November 2024

November is here, and we're bringing insights to help refine your advertising strategies. Marketing success hinges on smarter measurement and optimization. This month, we highlight the shift from GRPs to impressions for more precise terrestrial radio measurement, reveal how to optimize Merchant Center feeds to increase shopping ROAS, and emphasize the importance of tracking meaningful campaign metrics over vanity metrics for digital media. These actionable insights will help refine your campaigns and maximize your ROI. Read on to ensure your campaigns are ready to hit the mark!

inSight

The Shift from GRPs to Impressions in Terrestrial Radio

Terrestrial radio is moving from GRPs to impression-based buying. This shift isn’t just a tweak—it’s an upgrade that sharpens targeting, measurement, and ROI. Discover how this evolution aligns radio with digital standards, giving a more accurate view of who’s engaging with your ads.

Impression-based metrics can transform your media strategies, creating opportunities for smarter, more impactful campaigns. Explore what this shift means and how it can help you better understand your audience, optimize media spend, and create more cohesive and impactful campaigns.

The Pitfall of Vanity Metrics in Digital Advertising: What Truly Matters

Are you tracking the right metrics in your digital advertising campaigns? Impressions and clicks might look great, but do they really drive results? Learn why focusing on actionable metrics like conversion rates and ROI can lead to greater success. Explore how aligning your metrics with business goals can transform your advertising strategy and maximize impact.

inTune

Optimizing Your Merchant Center Feed: The Key to Boosting Shopping ROAS

Boost your Shopping campaign's performance by optimizing your Merchant Center feed. Learn how accurate data, compelling product titles, and high-quality images can enhance visibility and drive conversions.

Gain insights on strategic bidding with custom labels and the importance of ongoing feed monitoring. Transform your ROAS with actionable tips for a competitive edge when it comes to Shopping.

Night in Monte Carlo: How Media Professionals Unite for a Greater Cause

DREAM Fund’s recent "Night in Monte Carlo" fundraising event exemplifies the power of community and philanthropy within our industry. As media and advertising professionals, we recognize the importance of supporting initiatives that uplift our colleagues facing personal challenges. This year’s event raised $115,000, and it underscores the collective generosity and commitment to making a positive impact.

Such gatherings not only foster camaraderie but also highlight the vital role of each individual in achieving meaningful outcomes. By participating in and promoting events like these, we strengthen industry bonds and demonstrate the profound effect of coming together for the greater good.

DREAM Fund continues to be a beacon of support in the advertising community. Don’t miss Chilanthropy, the next opportunity to show your support.

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