We love to educate and assist our clients so they can continue to succeed because when our clients succeed, we succeed. In today’s newsletter, we’re going to take a closer look into establishing KPIs, having patience with paid media, and considering Connected TV in your media mix.
Why Patience is Crucial in Digital Marketing
We’re in an “I want it now” world, but that mindset doesn’t always mesh well with paid media campaigns. Learn more about the importance of maintaining patience in your advertising efforts.
In 1996, The Ward Group established the Circle of Excellence award to recognize the efforts of vendors that consistently go above and beyond in the everyday work that they do for us and our clients.
We are excited to announce that our 2023 Circle of Excellence recipient is Micall Sandler at Spectrum Reach! We were honored to host Micall and her supervisor, Chris Daly, for a celebratory luncheon earlier this month. “We greatly value our vendor partners, and this award is a small token of our appreciation for the service they provide,” said Rob Enright, president of The Ward Group. “Micall certainly deserves to be among this esteemed group, and we are grateful to have her calling on us.”
