Like most DFW sports fans, we at The Ward Group were stunned to learn that our beloved superstar, Luka Dončić, had been traded to the Los Angeles Lakers. Luka took us on some unforgettable rides, and we were lucky to witness Luka Magic for so many years.
As die-hard Mavs fans, we’ll feel this one for a while. But as media buyers and planners, we’ll also be watching how Luka’s departure reshapes sports viewership, ad inventory, and audience engagement in our market. Shifts like these impact where, when, and how brands connect with fans.
For now, we say goodbye to a legend, forever a part of Dallas sports history.
Thank you, 77!
